aime Schmidt is an entrepreneur and the founder of Schmidt’s Naturals, a global brand of natural personal care products that she started in her kitchen in Portland, Oregon in 2010. Jaime is known for modernizing natural personal care products, including the customer-favorite deodorant, and bringing them to the mainstream market. Under her leadership, Schmidt’s grew into a household name lining the shelves of retailers including Target, Costco, Whole Foods, Walmart and CVS across 30 countries. In 2017, Schmidt’s Naturals partnered with CPG giant Unilever, with Jaime continuing as the brand’s founder and spokesperson.
Today, Jaime is focusing her efforts on helping emerging entrepreneurs pursue their own dreams. She is the cofounder of Color Capital, an investment fund that specializes in the consumer products industry, retail and ecommerce, brand positioning, and M&A. In September 2020, Jaime released the book Supermaker: Crafting Business on Your Own Terms, a personalized guide on how to put your business on the map, turning your passion into profit. She is starring in the original series Going Public, airing on Entreprenuer.com.
Jaime is regularly profiled in prominent business media including Inc., Entrepreneur, Forbes and Fast Company. She is an inaugural member of the Inc. Founders Project and has been included in the Inc. Female Founders 100 and Create & Cultivate 100 lists. Jaime has also been recognized as 100 Most Intriguing Entrepreneurs (Goldman Sachs, 2017 & 2018), PNW Entrepreneur of the Year (Ernst & Young, 2017), Women of Influence (Portland Business Journal, 2018) and Executive of the Year (Portland Business Journal, 2017)