Mike Courtney

Partner at Generate Ventures

Mike is a researcher, ethnographer, and futurist. As a researcher, He has always been naturally curious about how consumers think and what motivates them as they interact with their environment. Mike is passionate about exploring what causes behavior and what it takes to change it.

Mike is the founder of Aperio Insights, a research agency with a software mindset. Experienced in qualitative moderating, data analytics, and strategic foresight.

They use technology to continuously tweak methods that push teams beyond linear thinking and incremental change into ideas that change the game.