ROI Calculator — measure event impact
Estimate the return on your events
Calculate the return on investment for your startup and VC events. Discover how our events help blow up ARR, raise capital, and build community.
Elite rooms. Measurable ROI. Zero fluff. Select a calculator to quantify your potential return.
Three calculators in the suite
Sales Prospecting: calculate ROI for client-acquisition events. Typical invite acceptance rate around 75%.
Startup Fundraising: analyze the time and capital saved for Seed to Series B rounds. Typical cold acceptance rate under 5%.
VC Fundraising: optimize your roadshow for LP capital raising. Typical acceptance rate around 25%.
How the calculators work
Each calculator turns a few inputs into an estimate using Kamp's typical event results. Here is the math behind each one.
Sales Prospecting: Revenue from the clients you close
Your budget sets how many events you can run: about $20K per event, or about $26.7K when Kamp also sources the leads. Each event is modeled at 1.33 closed clients, the rate behind a typical three-event program that closes four. Clients closed times your average contract value is the projected revenue, and revenue divided by spend is your return multiple. The model also assumes a 60% shorter sales cycle, because buyers meet you in the room instead of across weeks of calls.
Startup Fundraising: The weeks you get back from your raise
Your round, target raise, and minimum check size set how many events it takes to fill the round, from two to six. A typical raise is modeled at about 14 weeks for a Seed round, 10 for a Series A, and 6 for a Series B. With Kamp, the investor meetings are condensed into about a week. The value reclaimed is a week of your projected annual revenue (revenue divided by 52) for every week you get back.
VC Fundraising: LP commitments, faster
Fund size divided by your minimum LP check gives the number of LPs you need. Each event averages five commitments, and Kamp runs up to five LP events a month, so a $10M fund with $100K checks needs 100 LPs, 20 events, and about four months. A traditional raise is modeled at 18 months for Fund I, 15 for Fund II, and 12 for Fund III and later, and the time saved is valued at your weekly management fee (2% of the fund per year).
Frequently asked questions
How do you calculate the ROI of an event?
- Event ROI is the value an event produces compared with what it costs. For a sales event, the value is the revenue from the clients it closes. For a fundraising event, it is the time you get back, priced at what a week of your business or fund is worth. The prospecting calculator reports a revenue multiple; the fundraising calculators report the value reclaimed.
What do I need to enter into the event ROI calculator?
- Sales Prospecting asks for your event budget, average contract value, sales cycle length, and whether you need Kamp to source leads. Startup Fundraising asks for your round, target raise, minimum check size, and projected revenue. VC Fundraising asks for your fund size, minimum LP check, and fund vintage.
Can I measure ROI across a whole portfolio of events?
- For sales events, yes. The Sales Prospecting calculator works at the portfolio level: it takes your total budget, works out how many events it covers, and totals clients, revenue, and spend across all of them. The fundraising calculators size a single raise instead: how many events the round needs and what the time you get back is worth. For a program that mixes both, run each calculator separately and read the results side by side, since a revenue multiple and reclaimed time measure different things.
Are the results guaranteed?
- No. They are estimates built from Kamp's typical results, such as 1.33 clients closed per prospecting event and five LP commitments per VC event. Your actual return depends on your offer, your follow-up, and who is in the room. Use the estimate to size a budget, then track the real numbers after each event.